Cheapness doesn’t necessarily require abstinence and austerity – simply a thoughtfulness and care about how we live, and a skepticism toward the messages peddled by the retail-industrial complex. It means seeing oneself as an outsider in a world that values instant gratification and promotes the idea that we can understand and express our identities through the products we consume. It means embracing and even cultivating an adversarial relationship with consumer culture. It means rejecting the belief that spending money is the route to feeling good about ourselves or feeling better than, or the same as, or different from other people, that it can help us fulfill our longings or soothe our hearts.Sounds like an attitude towards materialism that we should embrace. Maybe a good book to pack and read while tanning on the beach in Cancun for Pesach.
Monday, February 01, 2010
From "In CHEAP We Trust: The Story of a Misunderstood American Virtue" by Lauren Weber, p. 10: