Maybe that can cater going-off-the-derech parties or something. I read the blog but am missing the "thinly veiled threats" that Joshie sees; my guess is that they are a product of an attention-starved imagination looking to create a certain rebellious image. I imagine that Joshie and others stuffing their faces with bacon represents a lashing out at religion, particularly if done within view of Hassidic Jews who represent the antithesis of their supposed freedom from the shackles of superstition. Pity is really a more appropriate response than threats. The owner's mother, who tries to keep kosher at home but lets the rules slide when outside according to the article, asked her son whether he really had to name the place Traif. He responded that he did because, "It represents who I am [and] I'm proud of who I am."
"If this was 10 years ago, there's no way his windows would not be broken," said Joshie, who felt the need to support Traif in its opening week when he read negative comments on Traif's blog that he viewed as "thinly veiled" threats from the nearby Orthodox community. Joshie's two friends—one of whom is the son of a prominent rabbi and who ate non-kosher for the first time nearly a year ago in Las Vegas with Penn & Teller—said the food was truly special, far beyond their expectations. Joshie himself said he owes the owners for a touching evening, which he described as "getting off on a psychological level," and he added that he is interested in talking with the owners about hosting a meet-up of similarly disoriented former Orthodox Jews at the restaurant once a week.
I now understand better the gemara's distinction between types of mumrim: to enjoy the bacon is a mumar l'teyavon; to name the restaurant Traif is a mumar l'hach'is.